We all know what YouTube is. It doesn’t really need any explanation. Ask anyone from 7 to 107 years old and they will all tell you the same thing: watching YouTube videos is fun (people tend to grow out of their YouTube phase at 108). Not only is it fun, but it is incredibly convenient, easy to use, and it includes a ridiculously vast range of video types and topics.
But you already knew that.
What most people don’t know is how much “muscle” comes with YouTube marketing. And I am not talking about annoying paid advertisements you see before you watch a video. I am talking about raw, organic, unpaid marketing. While it might take a while to get the ball rolling with your audience, the following you build is much more likely to remain loyal and interact with you than those who find you through paid promotions. There are many reasons why consistent organic marketing is preferred among YouTube and its users, but it is their affiliation with Google that sets YouTube apart from other social media sites in terms of organic advertising.
YouTube was created in February 2005. One year and nine months later, Google bought it. Since then, YouTube has operated as a subsidiary of Google. Because of this, Google benefits from YouTube usage. And since YouTube consistently ranks among the top three most successful subsidiaries out of their 178 total, there is no reason that they would ever dream of letting YouTube go.
When people in the field of social media marketing think of Google, they think of Search Engine Optimization (SEO). The main goal behind SEO is to get a website, be it yours or a client’s, on the front page of the search results of any given search engine. This can be done in many different ways, but the way that applies here has to do with web traffic. Put simply, the more traffic your website gets, the more Google is going to want to put your website up on their front page when users search for relevant keywords.
Just like linking your Facebook posts back to your website adds to your social media presence, uploading YouTube videos adds to your search engine presence. Since Google benefits directly from YouTube searches and hits, they will put your video up when users search using similar keywords. If your video is keyworded to be relevant to what a particular user is looking for and it is linked back to your website, you can bet that that user will follow the link to your website and that your website will become that much more familiar to Google. Put this example in a real life, millions of searches scenario, and you have yourself an effective marketing campaign at no monetary cost to you.
By: Alec England, Columnist, Centerlyne