The Power of Video & YouTube for SEO
For many, the first thing that comes to mind when thinking of YouTube is usually cute baby videos and funny cat memes. Times have changed, though, and the online video platform now offers so much more.
With Google owning YouTube, it’s not surprising that the video site has over one billion users and is the world’s second largest search engine. It can be a powerful tool for increasing your search engine optimization, also known as SEO.
But before we get into how you can use YouTube video to increase your SEO, and more importantly why you should, let’s first explain what SEO is.
What is SEO?
The best place to hide a dead body is on the second page of Google. Yes, that’s a terrible joke, but it holds weight! In today’s uber-connected world, if your content isn’t on the first page of a search engine, it’s likely not being seen.
Developing great content takes time, blood, sweat, and sometimes some tears, so we want to make sure it’s getting the eyeballs it deserves.
Search engine optimization is the organic (non-paid) process of how people, and your potential customers, find you online. Search engines, like Google, Yahoo, and Bing, have web crawlers or spiders, and these virtual insects “crawl” or scan your site and categorize your content to assign authority and importance based on your content.
If you’ve achieved good SEO, somebody searching for your services will find your website on a search engine’s first page.
YouTube & Video Can Increase Your SEO
There are a number of ways we can achieve good SEO from the words on the page to the sites that link to it. In 2018, video content is more of a priority than ever before for search engines and social media channels. It’s often overlooked when it comes to building SEO, but it’s hugely important!
With the ease of watching video online today, one billion hours of YouTube are watched every day. And with more people consistently watching, it’s playing an increasingly important role in your online presence.
Because Google owns YouTube, your YouTube videos are going to be ranked and shown in organic search results. Take this random search for mini ponies as an example. The first search result is a Wikipedia definition and second to that is a YouTube video:
YouTube videos can easily be embedded into your website or blog and shared through email, newsletters, and social media. The more views you can get on a video, the better reach you’ll have, which tells those pesky search engines that your content is important and should be made a priority with organic searches.
Don’t Forget About Your Content
Remember, at the end of the day the quality of your content is most important! Creating videos that nobody watches won’t help your search ranking. In fact, it may end up hurting you and search engines may downgrade you because viewers see no value in your content.
Online videos don’t have to be full-length, feature films. With attention spans shorter than ever these days, a simple 30-second video can do the trick as long as it’s entertaining and/or informative. Consider taking the time to a do a few video blogs and test out how they resonate. You may find that you get more eyeballs on your video content than your written. At the end of the day, we’re all looking for immediate answers, so the easier you can do that online, the better your SEO and search ranking will be in the long-run.
In short, your content is what keeps people on your site and coming back for more, but how they find you comes down to your online presence and your search engine ranking. YouTube video has now become a massive search engine that shouldn’t be overlooked and, if used correctly, has the power to increase how your potential customers find you.