Why your small business needs a social media marketing strategy

By June 24, 2019 Social Media, Socialyfe

The world of social media is continually evolving. It is essential that you keep up, or you hire a professional to do the work. It’s not like it used to be. Back in the day, when there were only a few social media platforms, it was easy to pop up add posts and see results. Businesses on social media used to be sparse. Now it’s a competition. The only way to be on top is by setting yourself apart. Social media is a mandatory part of an inbound marketing strategy. Creating valuable content and ranking well is one thing. Sharing that content to the right people, and getting those people interested in your brand, product, or service is another. You need to be sure that you are sharing the right content, with the right people, on the right platform. You’re probably wondering; “what platform is best for my business”? Unfortunately, this isn’t a “one size fits all” concept. It’s more of a tailored fit kind of plan. Each of the main social platforms popular today have a specific way they are used by consumers. Businesses, in turn, have started to use each platform differently to connect with the audience that is best for them.

So, what do we recommend?  We suggest that you check out and become familiar with the top 5 platforms, as listed below.

    • Facebook

    • Instagram

    • Twitter

    • LinkedIn

    • YouTube


We traditionally direct our clients toward Facebook and Instagram as they are key in reaching an audience that will be interested in you. They both have a different set of followers, with a bit of crossover, but you’ll reach far more people than you anticipate. Twitter is great for increasing your SEO, and for those businesses that are traditionally more government focused. LinkedIn, is great for business to business connections. Lastly, YouTube. YouTube is owned by Google, so naturally, it is a great fit for your videos and increasing your SEO organically through video. If you have additional questions or you’re not sure where to get started, send us a message and we’ll be in touch!

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