I have recently gotten a couple of odd things popping up on my newsfeeds, so I thought I’d share them. Please note that these are some things that you SHOULD NOT do to accomplish your goals on social media. Names and faces have been changed to protect the not-so-innocent.
1) WE WANT YOU, STRANGER!
Obviously, this message was sent based on a broad search for hungry college students (like me) in the Boise area. What are my qualifications? Why do you want me to work for you? What does this work entail? Who are you even?! All of these questions that pop up in my head off of this one message signify to me that there are probably thousands of other twenty-somethings that got this same exact message. I know nothing about the business he is in, but I guess I do have some qualifications to speak of given my assumed status as a stereotypical college student:
1) Probably Broke
2) Probably Hungry
3) Probably Unemployed
4) Probably Naive
5) Probably Ambitious as Hell
That being said, this individual did keep a very professional tone to this message. And his offer is very enticing. Kudos to that. But please don’t expect me to come crawling to your office with a resume, especially after you tell me you own this business and then close your message with “District Manager”. Which is it? Is this spam? Most successful businesses that I know of do not need to reach out to a broad audience of people asking them to come and work. Something must be not working for them, and I don’t want to be a part of it.
2) BLIND ENDORSEMENTS/LIKES/FAVORITES
This happened on LinkedIn. In October, we posted a video about “giving some” to “get some”. This person is obviously trying to do that. Good idea. But there are boundaries. I don’t know this person. I have never seen this person in my life. I have never worked with/for/underneath/alongside/in conjunction with this person. But this person is endorsing me for all of these marketable skills. Thanks, but how do you know that I’m good at Excel?
The thing to note here is the fact that LinkedIn asks you to endorse those who endorse you first. So naturally, I think this person is just looking for endorsements. Sure, this may work on some users given the fact that this person is a political figure and that their ratings on LinkedIn are outstanding. But it won’t work on everybody. Yes, “give” some. But please make sure it is from a genuine place. If not, it just looks bad on you. Like, favorite, and endorse those people and posts that actually interest you.
For more articles, videos, and lists on effective social media marketing, visit http://centerlyne.com/socool/