Have you always considered having a blog, or do you already have one? Here’s why a blog makes sense for your business.
A blog is a critical part of a content marketing strategy. It is the “pull” content of your website. Whether you want to provide quick updates on what’s happening with your business or you’d like to share a story, a blog is the place to do it. When publishing this kind of content, you “pull” people back to your website. The more traffic you generate with your blog, the higher your site starts to rank; the more relevant keywords you place in your site, the higher you rank; and the more consistently you update content (via blog posts), the higher you rank.
When it comes to optimizing your blog, start by talking with your developer to ensure the blog is set up to help you succeed. The truth is, many businesses fail to capitalize on the tremendous marketing potential of their blogs. A recent study by blogger.com revealed that although roughly 60% of businesses have blogs, 65% haven’t updated their blog even once in the past year! By providing fresh, relevant content and optimizing your blog posts, you can take advantage of the many benefits blogging offers.
Here are three tips to help your brand get noticed:
- Keyword Research – Remember to use keywords wisely throughout your post. Beyond using keywords in your copy, place them in the title, headings and subheadings, intro sentence and closing sentence, and your meta description. Place these keywords strategically, without going overboard.
- Optimize Your Images – When uploading a photo to your blog, include keywords in the file name and fill out the alternate text field with a quick, keyword-dense description of the photo.
- Get Social – Include an RSS feed button or a subscription form for readers to subscribe to your blog. This way, they’ll receive an email every time you create a new blog post—a great way to drive traffic back your site. And when you publish a new blog, remember to share it to social media!
Using these tips will make a positive impact on your search engine rankings and will, in time, increase site traffic.
Don’t hesitate to contact us if you have any questions or would like a free content marketing proposal.