Do I need to use Social Media to boost my website SEO?
We frequently get the question, “Do I need to use social media? Does it really boost the SEO of my new website? ”The simple answer is yes—social media is a powerful tool for increasing your SEO. Although we can’t see the direct algorithm for how social media plays into rankings on Google, we do know that the following three factors can be powerful contributors to your overall ranking:
Although the science behind backlinks has evolved over the years, the number of quality backlinks a website has continues to be a critical ranking factor for search engines. As a result, link building is still a widely used strategy among marketers—and your social media pages can be the perfect staging ground for encouraging link clicks.
The strategy here is simple: Social media marketing and content marketing are all about sharing your best-of-the-best content and fostering engagement around that content. The more engaging your content, the more people will share it, and the more opportunities people will have to find and link to your content. Pushing the content out to various social media platforms increases the reach and power of the backlink.
- Be Seen
Social media accounts encourage engagement and give your website and blog content another place to live. And while your social accounts can be much more than a promotional platform, one of the greatest benefits of social media is its potential reach (the number of people who may see your content).
To put your brand in the spotlight and maximize your potential reach, there are a few strategies we can use. Running social media ads and promotions increases reach by generating link clicks, which in turn leads to increased rankings because of clicks back to your website. Without running social media ads, we’re essentially relying on the audience we’ve built to share your content on their website. While organic, this approach is not particularly powerful or reliable.
- Build Your Brand
Your social media pages are another digital space for your target audience to find you and engage with you, allowing you to build your audience and your brand. As a result, people will more easily recognize you in search and be more inclined to click. In addition, the brand awareness you’ve built on social media could mean more branded organic search traffic coming to your site or your other social pages. Such searches also assist in ranking increases.