If you want to get the most out of your website in the most efficient and timely manner – Social Media is the answer.
Search Engine Optimization (SEO) is still vital to a properly completed website. It will help get your website noticed (crawled & indexed) by search engines but in order to get your website crawled more often it is important to have social media.
As explained by Robert Dempsey of Dempsey Marketing:
“When it comes to SEO, still perform keyword research, and use those keywords in the title, description, and content of a post or page. However, to get that content ranked faster, we need social signals.
Social signals include tweets, Facebook likes, LinkedIn shares, Google +1′s and many others. Since June of 2012, Google has been tracking these social signals, and factoring them in when ranking web pages.
Social signals are important because they tell Google that people like your content enough to share it. And what is Google trying to do? Get the best results in front of people for any given search. Tweets, shares, Facebook likes – these are all indicators of “relevant” and “good” content, a handful of many factors Google uses.”
He goes on to say that in order to be found online you need a website that does the following:
- Allow for regular and continuous publishing of content (including text, images and media)
- Use of content and design to target your ideal client base
- Be completely integrated with social media
- Be indexed in search engines
It is important to make sure your social media is linked to your website. When posting on social media sites, include a link to your website as well.
Get out and be social!
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