Do you listen to podcasts?
If so, which are your favorites? Let us know, we’re always in need of a few more to listen to! Here are some important things to know about podcasts and how they work for you.
Although it’s taken people a while to jump on board, podcasts are becoming mainstream, everyone is listening! The number of people tuning in to poscasts is growing at a pace similar to that of people listening to online radio through services like Pandora and Spotify. According to Edison Research, the number of people who listen to podcasts monthly grew 7% between 2015 and 2017. This is promising.
Here’s another reason to keep podcasting: Nearly 85% of listeners listen to ALL the episodes that have been recorded. Since people don’t like to fall behind, or miss out on information, many listeners will go back to the beginning and listen through an entire series of podcast episodes. This usually means more click to your web site, more backlinks that Google pays attention to, and more brand accreditation to others and to Google.
You’re probably wondering why some people don’t listen to podcasts. After all, it’s so simple to turn on a podcast, pop on the headphones, and clean the house or get some work done. As it turns out, many people don’t listen to podcasts because they don’t know how to find them. Here’s a solution: Help out your friends and followers by providing them with links to the podcasts you produce. Make it as easy as possible for people to listen to your story.
Bottom line, podcasting is more than a great way to tell a story, they play into SEO rankings, too. Google recognizes that podcasts are value-added content, so the more plays, downloads, and clicks your podcast generates, the more ‘points’ will go toward your Google ranking. Podcasts also generate social buzz for you, and listeners will tend to look for the latest editions posted to your social profiles. That said, what’s the hold-up? Start telling your story (or facts, or funnies) and see your website start moving to the top of Google.