Finally! We’ve made it to phase three of the LinkedIn Analytics series. I never meant for it to take this many articles, but hopefully some of you have benefitted from the last two. Anyway, we have now reached a point where we can and need to use Linkedin Analytics.
Long story short, it is really simple. Linkedin has done a wonderful job of making their analytics tool very user-friendly. Compared to Google Analytics, Linkedin Analytics is a piece of cake to figure out. This could be due to the fact that there is only one website that it covers. I’m not bashing Google Analytics here.
The easiest way to get to your stats that I have found is by finding a recent post you have made. To find one (assuming you have posted stuff on Linkedin), simply click “profile” on the upper left and scroll down to one of your posts. Find “view stats” on the top right corner of your post and click it.
A thumbnail of your post should show up on the next page with a line graph under it. This illustrates the total amount of views your post has been given in the past seven days. If you need to see a longer history of that post, you can make it show the post’s past activity for up to one year.
Underneath the graph is something that I am a fan of. Along with the total number of views, it breaks up the viewers by their industries, job titles, locations, and traffic sources. Adding this feature shows users what kinds of people view and respond to their posts, enabling them to make any adjustments they see fit for their ads and posts on Linkedin.
My only criticism of this tool is that I cannot find who exactly those people are. While I can see who has viewed my profile, I can’t see who has viewed my posts unless they like or comment on it. Hovering my mouse over a point in the line graph shows how many people have viewed it on that day, but I can’t see who those people are. Maybe I am missing something here, but I feel that that can be another very useful addition to an otherwise amazing analytics tool.
By: Alec England, Columnist, Centerlyne