Marketing in the Arts Part Three

Though many don’t think so, art and business go hand-in-hand.

I have recently finished up a project doing social media for a theatre company. My main tasks were to keep their Twitter account up to date and make promotional videos for their upcoming shows.

I’ve learned a handful of things from this project. I am assuming quite a few of people viewing this work in the arts in one way or another, and I thought I’d share some of what I found with you. Please remember, this is what I have learned. Your experiences and insights might differ from what I am about to share.

3. Repost

This is applicable across all social media platforms. One person that I had begun following, a singer on Broadway, is a regular tweeter. Everyday, all day. A while ago, he posted a screenshot of his phone that showed a text from the parent of one of the kids he gives voice lessons or something to. It was very inspirational, so I retweeted it. We got a handful of favorites on it, but this guy tweeted to us directly a few hours after I had retweeted his screenshot. Tagged us and everything. Some of his followers saw it, favorited it, some retweeted it. I can’t remember off of the top of my head how many new followers we got after that, but that is not the point.

The point is that from one retweet, I had gotten tremendous exposure. A mention, new favorites, new followers, free advertising is what it all boils down to.

And that is the entire goal of social media marketing. Finding ways to market effectively so that your efforts and basically anything that you do come at little to no monetary cost to you.

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