While searching for ways to explain the benefits of Linkedin Analytics like I said I would, it occurred to me that I had never explained how to get your profile to a point where people would want to see your posts, leading to the need to use Linkedin Analytics in the first place. If you are familiar with Linkedin, you would know that in the “edit profile” section, there is a space on the top right corner of the page that shows how your profile stands.
The standings, referred to as the “strength” of your profile, include (in order from lowest to highest) “beginner”, “intermediate”, “advanced”, “expert”, and “all star”. Needless to say, if you have a “beginner” profile no one is going to see your posts- you likely have no connections just yet. If there is no one to view your posts, the analytics tool will return poor results. So, lets find out how to increase your profiles strength in order to get more viewers for your posts thereby warranting the need to use Linkedin Analytics.
There are many individual ways to increase your profile’s strength, but many of them can be boiled down into two general categories: Keeping an updated profile, establishing a presence.
- Keeping an Updated Profile
This may seem obvious to some, but it still deserves to be mentioned. Having an updated profile is the most crucial thing you can do to increase your profile’s strength because it lays the groundwork for further growth. I have said it before and I’ll say it again: Linkedin is like an interactive online resume. Treat it as such. Keeping an updated profile can include, but is not limited to, the following:
- Appropriate profile picture- No party pics, no funny high school yearbook photos. Just keep a simple, professional looking photo of yourself available for all to see.
- Endorsements- This is one of the key things that sets Linkedin apart from other social media sites. Other users (that you are connected with) can recommend you for a job or line of work. When they do, other users who view your profile can see the nice things they said about you. Get some of those.
- Relevant headline- Include who you are, where you are, and what you do. Simply. “Cat Goddess/Harmonious Wanderer” at “The World” doesn’t work. Save that for Facebook or whatever.
- Add experience- Again, it is an interactive resume. No one will be that impressed with seeing your barista experience in high school, even if you really were the assistant to the CEO of Chevron during college but you just forgot to put that. If it’s not on your profile, it doesn’t matter.
- Establishing a Presence
- Join a group or ten- Linkedin is filled with all kinds of professional groups that may be looking to hire or endorse a professional like you. Not only that, but joining groups on Linkedin lets other users know you are there and available while keeping you up-to-date on what is going on in those fields.
- Show photos and videos- Nothing gives better impressions as to who you are and what you are trying to accomplish than visible media. Words get boring. Especially if you are a business owner looking to hire someone. Keep your profile fun and carve out your niche with photos, videos, and more.
- Be active- This is simple. Just do stuff on Linkedin. Just like joining groups, it shows other users that you are there ready to work with them. It can also help with SEO on your profile, but that comes with time.
Now go get on Linkedin and get your profile up to “All-star” strength!
By: Alec England, Columnist, Centerlyne