BONUS! Linkedin users rejoice! Linkedin has rolled out an analytics feature for their users. Put simply, anyone who posts anything on Linkedin is now able to see how their posts are doing in various categories.
With how much we talk about Linkedin and how to be “good at it”, it is interesting that it never really occurred to me that such a business-driven network didn’t previously have an analytics tool. Facebook has analytics, Google offers analytics, Google+ had analytics (if the “had” is confusing, read my article about the end of Google+)… even Tumblr has analytics. I’d imagine that would be one of the first features that Linkedin would have included. But, all that aside, Linkedin now has analytics. And it’s pretty cool.
The feature is similar to what you might see with Google analytics. At first glance, it’s pretty standard. It shows your posts along with a line graph illustrating how each post has been doing (number of views, likes, comments, etc.). What sets it apart from the Google Analytics framework is that along with the insights on post performance they include a feature that shows the Linkedin profile of the users who interacted with your post.
Not only does this feature come with the obvious benefits of knowing who exactly is interacting with your stuff, it serves as somewhat of a “gateway” into much more specific insights.
One of the main purposes of using analytics on any social media service is to see how your posts and things perform from a marketing point of view. Linkedin clearly understands this. Users are able to see their audiences in many different lights, including their audience’s general industries, locations, and even their individual job titles. This enables users to see the behavior of their posts and who exactly is interacting with them, enabling them to make changes based on their desired audiences.
I know this article lacks the “how-to” side that so many of my articles seem to have, but I thought that this is important news to tell. Linkedin is consistently one of the most widely used social media networks on the web. It is the only one that I can think of off the top of my head that is based on business and work. I encourage anyone reading this to try this new feature. Doing so will greatly improve your presence on Linkedin, leading to increased business given the environment of it. If it gets confusing, don’t worry: A more detailed “how-to” for Linkedin Analytics is on the way.
By: Alec England, Columnist, Centerlyne