Google announced last week that they have released a new update of their Panda algorithm, known as Panda 4.0. Since Google updates their software on a regular basis, they usually don’t announce it due to how obnoxious and repetitive it would get. So, when they do announce something, it is generally a big deal.
“Panda” itself is an algorithm that Google uses in order to provide the most relevant search results whenever a search is conducted. This algorithm is updated on a regular basis, usually with little to no public announcement. But 4.0 is a whole different animal. The updates and changes involved in Panda 4.0 help Google discriminate sites that have lower quality content. In other words, a low quality website that may fall under your search topic will be automatically pushed lower in the search results despite whether or not the website previously would have been at the top of the results.
To explain this even further, lets say example.com is a worldwide apple distributor. When people search for example’s keywords, example.com is at the top of the search list. In addition, example.com uses social media effectively and links all posts back to their main website. But the website itself is poorly maintained and often doesn’t work, especially when being used with newer computers or cell phones. This is a problem, since Google basically “told” you that example.com is the best website for your apple distribution needs.
Panda 4.0 was made to prevent websites like “example.com” from getting to the top of the search results.
As you may have already guessed, Panda 4.0 could have both positive and negative consequences on your website’s traffic. Really, it all comes down to how well your website functions and the quality of your website overall. With Panda 4.0, no matter how easy you make it for Google to find your website, if your website itself does not function as well as your competitor’s, it will be pushed lower and lower on Google’s results.
At The Site Vamp, we understand that it is difficult and time consuming to consistently improve your website, especially when you have a business to take care of. We specialize in doing the “web work” for you, not only making sure that your website can be easily found by Google, but also that it functions to the best of its ability, leaving the high possibility of staying at the top of Google’s search results.
By: Alec England, columnist, The Site Vamp