Google Offers New SEO Tool

By September 24, 2012 Blog, SEO

Google News Introduces “news_keywords” Tool

Google News is a news site that offers an agglomeration of worldwide news stories.

The goal of Google News is to allow their readers to customize which type of news articles they choose to read.  Links are offered to numerous articles for each headline a reader is interested in pursuing.

These articles are chosen by Google according to how often a passage is viewed and on what online news platforms the story appears.  The article rankings are also a large part of the process.

 Attributes of a high-ranking article include:

  • Strong Content
  • Relevance
  • Originality
  • Diversity
  • Location

In order for Google News to return relevant article links, they must continue to weed out extraneous works.  How do they do this?  Continually update the search algorithms, of course!

Rudy Galfi, Google News Product Manager, offers this quick explanation:

The goal is simple: empower news writers to express their stories freely while helping Google News to properly understand and classify that content so that it’s discoverable by our wide audience of users.

Similar in spirit to the plain keywords meta tag, the news_keywords metatag lets publishers specify a collection of terms that apply to a news article. These words don’t need to appear anywhere within the headline or body text.

The recently added news keywords tool allows up to ten keywords to be entered per news article.  These keywords are independent of the content, which allows writers to be more creative with headlines and content because they are not concerned with saturating the article with the keywords. Google does caution that using the news_keywords tool is not a substitute for “high-quality reporting and interesting news content”.

Does this sound familiar?

I think, back in the day, ‘news_keywords’ were called meta keywords!

It seems that Google’s newest idea is to revive an old concept.

So, tonight we can party like it’s 1999!

Granted, news_keywords are not technically the same as meta keywords, but it is the same concept.  The major difference is that the news_keywords tool is exclusively applicable to articles within Google News.

If you are using this new Google tool, let us know what you think!

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